The Challenge:
Develop a fully integrated campaign that inspires security professionals to want to learn more about Code42.
How do we do that? Tap into the "human element":
* Recognize how intertwinded technology and humans are within today's world -- even more so in a post-Covid, remote-hybrid world of work.
* Involving your employees is critical to protect your data.
* Empathy is an important part of this -- employees are not the adversaries but rather allies in combating insider risk.
Digital
C+S created digital communications for a range of platforms from CTV ads to digital billboards strategically placed on roads leading from the airport to the site of a key industry conference as well as inside the convention center.
Exhibit & Trade Show
The campaign was further developed using large exhibit hall banners inside the convention center. Campaign messaging continued in the trade show booth to complete a fully integrated messaging journey for those attending the conference.
Video
Once in the booth, several videos delivered an engaging story of Code42’s history along with product videos that delivered a compelling story of why Code42’s products will best meet the needs of those looking for a solution to minimize insider security risks.
