Weathered faces, blue skies + open land come to mind when we think of cowboys. Cattle ranching has been an American staple since the bovine became domesticated. To make sure the cattle + their caregivers go through the proper procedures, Broadhead brings you the Beef Quality Assurance Program [BQA] through Boehringer Ingelheim VetMedica, Inc [BIVI]. Color-corrected by Sue Lakso, this spot shows consumers what it means to have quality beef at their dinner tables.
