need to keep an eye on cyber threats?

Vectra has ai on it!

IDEATION
Motion
EDIT
client
VECTRA AI
The Challenge

Brand Awareness Campaign

The goal of the campaign was to:

  • Build sustaining and meaningful brand awareness among security executives and practitioners.
  • Evoke emotion at a human level when seeding the Vectra AI brand and story.
  • Shape and own the conversation around XDR.

Campaign video

C+S started the campaign by concepting 3 different visual approaches. Once Vectra AI chose a direction, we began developing some ad concepts for Digital & Social Media platforms, OOH, and storyboards for 2 videos.

In the end, we delivered a Sales Kick-Off video, a Campaign Video, and digital ads for a variety of digital & social media platforms along with streaming platforms (including for the upcoming Olympics).

in the wild

Behind the Scenes